Abstract
Ad analysis is a comprehensive evaluation of various elements to understand the impact and effectiveness of an advertisement. It helps businesses make informed decisions, refine their advertising strategies, and improve their overall marketing efforts.
References
Beauty Product Advertisements : A Critical Discourse Analysis. Canadian Center of Science and Education, 9(3), 61–71.
Chandler, D. (2000). Semiotics for beginners (pp. 1–244).
Codes of Advertising. New York: St. Martin's Press. Kang, M.-E. (1997).
Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements. Journal of Communication and Media Technologies, 49–74. Orth, U. R., & Holancova, D. (2004).
Does sex in print-ads affect perceived product specifications in conservative societies ? : The case of Turkey. Social and behavioral sciences, 62, 1133–1137. Van Dijk, T. A. (1995).
Images Incorporated: Advertising as Industry and Ideology. New York: Croom Helm Tuzla, H. (2012).
Kaur, K., Arumugam, N., & Yunus, N. M. (2013).
Language and Power. London: Longman. Gonzalez, L. M. (2005).
Men’s and women's responses to sex role portrayals in advertisements. International Journal of Research in Marketing, 21(1), 77–88. Sinclair, J. (1987).
Najafian, M., & Dabaghi, A. (1991). Hidden Language of Advertising: A Semiotic Approach. arts.kmutt.ac.th, 199– 201. Nicholas, P. K. M. K. (2013).
Retrieved from http://dominicpetrillo.com/ed/Semiotics_for_Beginners.pdf Cook, G. (1992).
The Discourse of Advertising, London. Fairclough, N. (1989).
The Impact of Ad Background Color on Brand Personality and Brand Preferences. Jhally, S. (1987).
The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited. Sex Roles, 37(11-12), 979–996.