ADVERTISEMENT ANALYSIS
Vol. 1 No. 11 (2023), Articles
Vol. 1 No. 11 (2023)

ADVERTISEMENT ANALYSIS

Articles
Published 2023-11-02
Uralova Kamola Dilshod kizi
4 rd year students at Djizzakh branch of The National University of Uzbekistan named after Mirzo Ulugbek
Abduraxmonova Zilola Yoqubjon qizi
Assistant teacher in the department Foreign Languages at Djizzakh branch of The National University of Uzbekistan named after Mirzo Ulugbek
PDF
DOI

Keywords

Author's Perspective and Bias, argument, supporting evidence logical organization, Content, Structure, Tone and Language, Audience and Purpose, . aspects of the advertisements, Target audience, Message and position, Visual elements, Emotional appeal, . Call to action, Media placement, Performance metrics.

How to Cite

Uralova Kamola Dilshod kizi, & Abduraxmonova Zilola Yoqubjon qizi. (2023). ADVERTISEMENT ANALYSIS. "XXI ASRDA INNOVATSION TEXNOLOGIYALAR, FAN VA TAʼLIM TARAQQIYOTIDAGI DOLZARB MUAMMOLAR" Nomli Respublika Ilmiy-Amaliy Konferensiyasi, 1(11), 11–13. Retrieved from https://universalpublishings.com/index.php/itfttdm/article/view/2496
ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver

Download Citation

Endnote/Zotero/Mendeley (RIS) BibTeX

Abstract

Ad analysis is a comprehensive evaluation of various elements to understand the impact and effectiveness of an advertisement. It helps businesses make informed decisions, refine their advertising strategies, and improve their overall marketing efforts.

PDF
DOI

References

Beauty Product Advertisements : A Critical Discourse Analysis. Canadian Center of Science and Education, 9(3), 61–71.

Chandler, D. (2000). Semiotics for beginners (pp. 1–244).

Codes of Advertising. New York: St. Martin's Press. Kang, M.-E. (1997).

Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements. Journal of Communication and Media Technologies, 49–74. Orth, U. R., & Holancova, D. (2004).

Does sex in print-ads affect perceived product specifications in conservative societies ? : The case of Turkey. Social and behavioral sciences, 62, 1133–1137. Van Dijk, T. A. (1995).

Images Incorporated: Advertising as Industry and Ideology. New York: Croom Helm Tuzla, H. (2012).

Kaur, K., Arumugam, N., & Yunus, N. M. (2013).

Language and Power. London: Longman. Gonzalez, L. M. (2005).

Men’s and women's responses to sex role portrayals in advertisements. International Journal of Research in Marketing, 21(1), 77–88. Sinclair, J. (1987).

Najafian, M., & Dabaghi, A. (1991). Hidden Language of Advertising: A Semiotic Approach. arts.kmutt.ac.th, 199– 201. Nicholas, P. K. M. K. (2013).

Retrieved from http://dominicpetrillo.com/ed/Semiotics_for_Beginners.pdf Cook, G. (1992).

The Discourse of Advertising, London. Fairclough, N. (1989).

The Impact of Ad Background Color on Brand Personality and Brand Preferences. Jhally, S. (1987).

The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited. Sex Roles, 37(11-12), 979–996.