Vol. 3 No. 9 (2025), Articles
Vol. 3 No. 9 (2025)

METAPHOR AND EMOTION IN MEDICAL POPULARIZATION: HOW METAPHORS SHAPE PATIENT PERCEPTIONS

Articles
Published 2025-09-20
Yangibaeva Iklima Ataxanovna
Senior year student of Philology Faculty of UrSU in Khorezm region in Republic of
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Keywords

Metaphor, Medical discourse, Emotion, Patient perception, Medical popularization, Health communication, War metaphor, Journey metaphor, Machine metaphor, COVID-19, Narrative in medicine

How to Cite

METAPHOR AND EMOTION IN MEDICAL POPULARIZATION: HOW METAPHORS SHAPE PATIENT PERCEPTIONS. (2025). "XXI ASRDA INNOVATSION TEXNOLOGIYALAR, FAN VA TAʼLIM TARAQQIYOTIDAGI DOLZARB MUAMMOLAR" Nomli Respublika Ilmiy-Amaliy Konferensiyasi, 3(9), 140-142. https://universalpublishings.com/index.php/itfttdm/article/view/13697
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Abstract

Metaphors play a crucial role in the popularization of medical knowledge. By translating complex biomedical concepts into familiar terms, metaphors make medical information accessible to the general public. However, they also shape emotional responses, influencing how patients perceive their conditions, treatments, and recovery. This article examines the interplay between metaphor and emotion in popular scientific medical discourse, focusing on how metaphors guide patient perceptions, provide reassurance, or trigger anxiety.

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References

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