Abstract
Мақолада олий таълим тизимида бренд капиталининг бугунги трансформация жараёнида ўрни ва аҳамиятини илмий асослаб берилган.
References
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Waqas, M. (2022). The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context. Journal of Nonprofit and Public Sector Marketing, 34(4), 451–474. https://doi.org/10.1080/10495142.2021.1902905