Keywords
таълим, истеъмол бозори, олийгоҳ, рақали иқтисодиёт, бренд.
How to Cite
Зуфарова Нозима Гуламиддиновна. (2024). ОЛИЙ ТАЪЛИМ ТИЗИМИДА БРЕНД КАПИТАЛИНИНГ ДОЛЗАРБЛИГИ. Yangi O’zbekistonda Tabiiy Va Ijtimoiy-Gumanitar Fanlar Respublika Ilmiy Amaliy Konferensiyasi, 2(3), 117–121. Retrieved from https://universalpublishings.com/index.php/gumanitar/article/view/4762
Abstract
Мақолада олий таълим тизимида бренд капиталининг бугунги трансформация жараёнида ўрни ва аҳамиятини илмий асослаб берилган.
References
Vukasović, T. (2022). Applying Model of Brand Equity in Higher Education Marketing Context. Business Systems Research, 13(1), 156–168. https://doi.org/10.2478/bsrj-2022-0010
Waqas, M. (2022). The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context. Journal of Nonprofit and Public Sector Marketing, 34(4), 451–474. https://doi.org/10.1080/10495142.2021.1902905