THE USE OF HEIYPERBOLE IN ADVERTISING
Keywords:
Stress patterns, English pronunciation, word stress, sentence stress, syllable emphasis, content words, function words, contrastive stress, rhythmic stress, communication, fluency, pronunciation rules, language learning, spoken English, natural rhythm, English learners.Abstract
This article explores the use of hyperbole in advertising,
highlighting its strengths, risks, and best practices. Hyperbole, defined as exaggerated
claims not meant to be taken literally, is a powerful tool for capturing attention, evoking
emotions, and building brand identity. The piece emphasizes how hyperbole can make
ads memorable and appealing but also cautions against crossing the line into deception,
which could erode trust or invite regulatory scrutiny. By offering practical advice—
such as ensuring clarity, balancing exaggeration with evidence, and understanding the
audience—the article underscores the importance of using hyperbole responsibly. It
concludes by positioning hyperbole as a creative yet ethical strategy for effective
advertising
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