Vol. 1 No. 4 (2023), Articles
Vol. 1 No. 4 (2023)

Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)

Articles
Published 2023-04-14
Torejanova Altinay
A second-year masters' degree student at the department of English Linguistics, Karakalpak state University named after Berdakh.
A. Kuldeshov
Karakalpak state University named after Berdakh.
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Keywords

linguacultural, advertising, study, original, commercials, stereotypes, phenomenology.

How to Cite

Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages). (2023). Journal of Universal Science Research, 1(4), 246-248. http://universalpublishings.com/index.php/jusr/article/view/475
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Abstract

Translation of advertising today is singled out as a completely separate area of translator's activity, which requires from a specialist not only an ideal knowledge of the stylistic subtleties and cultural nuances of Karakalpak and English languages, but also a clear understanding of the consumers' psychology.

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References

Encyclopedia Britannica, Inc. 1984. The New Encyclopedia Britannica. 15th ed. Chicago: William Benton Publisher.

Russell J., Thomas W., Lane R. 1996. Kleppner’s Advertising Procedure. 13th ed. Prentice-Hall International, Inc., A Simon & Schuster Company.

Vestergaard T., Schroder K. The Language of Advertising. Blackwell Publishers Ltd., 1985.

Wells W. & Burnett J. & Moriarty S. Advertising: Principles & Practice. New Jersey: PrenticeHall, 1989.

Leech G.N. English in Advertising: A Linguistic Study of Advertising in Great Britain. London, Longman, 1966.

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