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Abstract
Mazkur maqola mobil marketingning zamonaviy iste’molchilar qaror qabul qilish jarayoniga ko‘rsatadigan ta’sirini chuqur tahlil qiladi, ayniqsa push-bildirishnomalar va geotargeting texnologiyalarining psixologik va kommunikativ mexanizmlarini o‘rganadi. Mobil qurilmalarning kundalik hayotga chuqur kirib borishi marketing jarayonini shaxsiylashtirilgan, kontekstga moslashtirilgan, va real vaqtga bog‘langan tizimga aylantirdi.
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