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Abstract
Ijtimoiy institutlar odamlarning birgalikdagi faoliyatini tashkil etish va iqtisodiy, ijtimoiy, siyosiy, madaniy va boshqa ehtiyojlarni ta'minlash uchun mo'ljallangan. Jamiyat hayotida ro‘y berayotgan o‘zgarishlar tarixiy va ijtimoiy jihatdan vujudga kelgan institutlarning rivojlanishiga olib keladi, bu esa o‘z navbatida, belgilangan qoidalar orqali odamlarning xulq-atvoriga ta’sir qiladi. Inson faoliyati va ma'lum bir ijtimoiy ta'limga bo'lgan keng talab natijasida har biri katta hissa qo'shadigan ko'plab ijtimoiy institutlar haqida gapirish mumkin. Shunday muassasalardan biri moda instituti bo'lib, o'zining keng ko'lamli aloqa jarayonlariga ega. Maqolada modaning ijtimoiy institutiga xizmat qiluvchi moda nutqi ko'rib chiqiladi va tavsiflanadi.
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