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Abstract
В статье рассматриваются мотивационные детерминанты, влияющие на успешное овладение английским языком в высшей школе, с акцентом на внутреннюю и внешнюю мотивацию обучающихся. Анализируются ключевые факторы, способствующие формированию устойчивой мотивации, включая личностные, социальные и педагогические аспекты. Обосновываются методы их оптимизации, такие как геймификация, адаптивное обучение и межкультурная коммуникация, направленные на повышение эффективности языковой подготовки студентов.
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