Keywords
advertising discourse
How to Cite
Abstract
Language plays a crucial role in advertising by shaping consumer perception and engagement. One of the most effective linguistic strategies employed in advertising discourse is the "language game," which involves wordplay, puns, metaphors, and other rhetorical devices to capture audience attention. This paper explores the use of the language game in English and Uzbek advertisements, highlighting similarities and differences. The study integrates insights from linguists and marketing experts to analyze how language manipulation enhances the persuasiveness of advertisements.
References
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Turdialiyeva, S., & Jalolova, S. (2024). INTEGRATED METHODS IN MODERN LANGUAGE TEACHING. Builders Of The Future, 4(04), 322-329.
Jalolova, S., & Turdialieva, S. (2023). THE EFFICIENCY OF USING DFFERENT MODERN METHODS IN LANGUAGE TECHING. Builders Of The Future, 1(01).
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