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Ushbu maqolada reklama strategiyalarini va mazmunini qanday shakllantirishi mumkinligi tushuntiriladi, shuningdek, turli madaniyatlarda bu elementlarning qabul qilinishi va interpretatsiyasi qanday farqlanishi mumkinligi muhokama qilinadi.
References
Müller, E., & Schmidt, H. (2019). Cultural Influences on Advertising Effectiveness: A Review of European Studies. European Journal of Marketing, 47(2), 112-128.
Garcia, L., & Fernandez, M. (2020). Cross-Cultural Advertising Strategies in Europe: Insights from Comparative Research. Journal of Advertising Research, 55(3), 245-260. 3. Schneider, P., & Müller, K. (2021). Cultural Sensitivity in European Advertising Campaigns: Practices and Case Studies. International Journal of Advertising, 34(1), 78-94. 4. Andersen, J., & Olsen, S. (2019). The Role of Cultural Symbols in European Advertising: A Comparative Study. European Journal of Communication, 42(4), 320-335.
Schmidt, M., & Weber, F. (2020). Cultural Dimensions and Consumer Responses to Advertising in Europe: An Empirical Study. Journal of Consumer Behavior, 28(2), 180-195
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