Abstract
Speech culture studies the literary norm in order to define the boundaries and means of cultural speech with a specific purpose. Therefore, the field of speech culture evaluates and monitors literary language and its normative system. The literary norm or linguistic norm or linguistic standard or language norm is a historically determined set of commonly used language assets, as well as rules for their selection and use, which have been recognized by society as the most appropriate in a particular historical period.
In this aspect the speech norm may be defined as a form of self-control of the speaker which correlates with his idea of the expectations of the other members of the group concerning the peculiarities of his speech . In its gnoceological aspect "speech culture" is a special area of linguistic knowledge, a scientific discipline containing definite units, subunits and rules devoted to that field of linguistics.
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