Abstract
Xizmat sifati nuqtai nazaridan, mijozlarning kutganlari va ehtiyojlarini qondirish, tashkilotning mijozlarini saqlab qolish va raqobat afzalliklarini qo‘lga kiritish uchun muhim elementlar sifatida qaraladi. Bu nuqtai nazardan, fitness markazlari rahbarlarining avvalo amalga oshirishi kerak bo‘lgan faoliyat, davriy ravishda xizmat sifati o‘lchovlarini o‘tkazishdir. Agar salbiy bo‘shliqlar aniqlansa, eng past sifat darajasiga ega bo‘lgan xususiyatlardan boshlanib, xizmat sifatini tezda yaxshilash orqali mijozlarning qoniqishini ta’minlash zarur. Natijada, fitness markazlarida taqdim etilayotgan xizmat sifatining yuqori darajada saqlanishi, raqobatda muvaffaqiyatga va barqaror natijalarga erishish uchun mijozlarning sadoqatini oshirishi mumkin.
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