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Abstract
Witness the rise of social media as a powerhouse shaping economic trends. With 4.2 billion users worldwide, these platforms have evolved into change agents, steering consumer behavior, reshaping markets, and predicting economic shifts. Explore their journey from personal networks to economic giants, democratizing advertising and enabling real-time adaptation. Uncover the sway of influencer culture on consumers and the potential of social media for economic analysis. Ethical concerns arise, but the future promises "social commerce" integrating shopping seamlessly and blockchain-driven transactions. As economies digitize, social media emerges as an indisputable force, revolutionizing global markets
References
Recourses:
"The Age of Influence: The Power of Influencers to Elevate Your Brand" by Neal Schaffer
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
"Social Media Marketing Workbook: How to Use Social Media for Business" by Jason McDonald
"The Social Media Bible: Tactics, Tools, and Strategies for Business Success" by Lon Safko
How digital transformation is driving economic change | Brookings
The Economic Effects of Social Networks | NBER
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