Vol. 1 No. 8 (2023), Articles
Vol. 1 No. 8 (2023)

Navigating the Digital Marketplace: The Dynamic Role of Social Media in Shaping Economic Trends

Articles
Published 2023-08-21
Arzuova Shargul Ansatbaevna
Associate Professor
Tolegenov Atabek
Nukus branch of the Tashkent University of Information Technologies named after Muhammad al-Khorezmi, Republic of Uzbekistan
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Keywords

Navigating, Digital Marketplace, Social Media, Economic Trends, Interconnectedness, Active Users, Platforms, Business Impact, Consumer Behavior, Influencer Culture, Real-Time Feedback, Economic Forecasting, Sentiment Analysis, Data Insights, Challenges, Misinformation, Ethical Considerations, Skewed Representation, Future Landscape, Social Commerce, Technology Integration, Retail Industry, Cryptocurrencies, Blockchain, Peer-to-Peer Payments, Smart Contracts, Decentralized Marketplaces, Transformative Influence, Global Marketplace

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Navigating the Digital Marketplace: The Dynamic Role of Social Media in Shaping Economic Trends. (2023). Journal of Universal Science Research, 1(8), 262-264. https://universalpublishings.com/index.php/jusr/article/view/1784
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Abstract

Witness the rise of social media as a powerhouse shaping economic trends. With 4.2 billion users worldwide, these platforms have evolved into change agents, steering consumer behavior, reshaping markets, and predicting economic shifts. Explore their journey from personal networks to economic giants, democratizing advertising and enabling real-time adaptation. Uncover the sway of influencer culture on consumers and the potential of social media for economic analysis. Ethical concerns arise, but the future promises "social commerce" integrating shopping seamlessly and blockchain-driven transactions. As economies digitize, social media emerges as an indisputable force, revolutionizing global markets

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References

Recourses:

"The Age of Influence: The Power of Influencers to Elevate Your Brand" by Neal Schaffer

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger

"Social Media Marketing Workbook: How to Use Social Media for Business" by Jason McDonald

"The Social Media Bible: Tactics, Tools, and Strategies for Business Success" by Lon Safko

How digital transformation is driving economic change | Brookings

The Economic Effects of Social Networks | NBER

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This work is licensed under a Creative Commons Attribution 4.0 International License.