Abstract
The integration of digital technologies into higher education has created innovative pathways for enhancing linguistic abilities. This article explores methodological approaches to developing lexical competence among non-philological university students, emphasizing the role of digital tools in promoting vocabulary acquisition, contextual usage, and autonomous learning. The study evaluates educational platforms, gamified apps, and mobile-assisted language learning environments. Findings demonstrate that technology-enhanced lexical instruction significantly improves retention, motivation, and overall language proficiency.
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