BREND YARATISH VA MARKETING STRATEGIYALARI – O’ZBEK BOZORIDA MUVAFFAQIYATLI BREND YARATISHNING ASOSIY TAMOYILLARI

Authors

  • Obidova A’loxon Toshkent Davlat Iqtisodiyot Universiteti bakalavri “Biznes boshqaruvi” yo’nalishi talabasi, Author

Keywords:

brend, logotip, reklama, kontent, mijoz, tadbirkor, bozor.

Abstract

Ushbu maqolada muvaffaqiyatli brend yaratish va samarali marketing strategiyalarini ishlab chiqish tamoyillari tahlil qilinadi. Brendning o‘ziga xosligi, iste’molchilar bilan hissiy bog‘lanish o‘rnatish va raqobatbardosh ustunlikni shakllantirish jarayonlari ko‘rib chiqiladi. Shuningdek, bozorga kirish strategiyalari, mijozlar sadoqatini oshirish usullari va zamonaviy marketing vositalarining roli muhokama qilinadi. Mahsulot yoki xizmatning qiymatini oshirishga qaratilgan innovatsion yondashuvlar ham yoritilib, global tajribalardan olingan misollar keltiriladi.

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Published

2025-02-22

How to Cite

BREND YARATISH VA MARKETING STRATEGIYALARI – O’ZBEK BOZORIDA MUVAFFAQIYATLI BREND YARATISHNING ASOSIY TAMOYILLARI. (2025). JOURNAL OF ANALYTICAL SYNERGY AND SCIENTIFIC HORIZON, 1(2), 86-93. https://universalpublishings.com/index.php/jassh/article/view/10157