VISUAL REPRESENTATION IN MEDIA DISCOURE
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Keywords

Phraseological metaphors, visualisation techniques, Multimodal metaphor

How to Cite

VISUAL REPRESENTATION IN MEDIA DISCOURE. (2024). Yangi O’zbekistonda Tabiiy Va Ijtimoiy-Gumanitar Fanlar Respublika Ilmiy Amaliy Konferensiyasi, 2(2), 194-196. https://universalpublishings.com/index.php/gumanitar/article/view/4611

Abstract

Change and development of phraseological meaning is not merely a feature of illustrations in a literary discourse, as we have seen from Thurber and from Lewis Carroll’s Alice’s Adventures in Wonderland (a sustained visual pun). Instantial stylistic use is a mode of figuration that is also common to various types of newspaper texts, which easily combine verbal and visual representation in creative thinking

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References

See Webster’s New Universal Unabridged Dictionary ([1983] 1989: 713).

See Cambridge International Dictionary of Idioms (1998: 195).

See Money laundering is a global problem (2008).

For the semiotics of advertising see Beasley and Danesi (2002).