Vol. 4 No. 2 (2026), Articles
Vol. 4 No. 2 (2026)

SERVIS KORXONALARIDA CRM ASOSIDA SHAXSIYLASHTIRILGAN XIZMATLAR MODELI

Articles
Published 2026-03-07
Rasulov Xamidjon Yakubovich
Qo‘qon universiteti
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Keywords

CRM, shaxsiylashtirilgan xizmatlar, servis korxonalari, mijoz tajribasi, segmentatsiya, RFM tahlil, SERVQUAL, KPI, mijoz sodiqligi

How to Cite

SERVIS KORXONALARIDA CRM ASOSIDA SHAXSIYLASHTIRILGAN XIZMATLAR MODELI. (2026). Yangi O’zbekistonda Tabiiy Va Ijtimoiy-Gumanitar Fanlar Respublika Ilmiy Amaliy Konferensiyasi, 4(2), 180-188. https://universalpublishings.com/index.php/gumanitar/article/view/17033
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Abstract

Mazkur tezis servis korxonalarida CRM (Customer Relationship Management) tizimi asosida shaxsiylashtirilgan xizmatlar modelini nazariy va amaliy jihatdan asoslashga bag‘ishlangan. Tadqiqotning maqsadi — mijoz ma’lumotlarini yig‘ish, integratsiya qilish va tahlil qilish orqali mijoz segmentlarini aniqlash, har bir segment uchun mos xizmat ssenariylarini shakllantirish hamda xizmat sifati va natijaviy ko‘rsatkichlarni KPIlar asosida baholash mexanizmini ishlab chiqishdan iborat

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