THE USE OF JARGON IN PROFESSIONAL COMMUNICATION (IN THE EXAMPLE OF "BUSINESS WRITING FOR DUMMIES" BY NATALIE CANAVOR)
Keywords:
Jargon, professional communication, business writing, Natalie Canavor, Business Writing for Dummies, clarity, audience, plain language, branding, digital communication, globalization, cultural sensitivity, leadership communication, writing strategy, professional writing, cross-functional teams, communication training, technical language, jargon pitfalls, effective communication, business writing techniquesAbstract
This article examines the use of jargon in professional
communication, drawing insights from Business Writing for Dummies by Natalie
Canavor. The piece discusses how jargon, while often valuable for precision and
establishing credibility, can also obscure meaning and alienate audiences if used
excessively or without consideration of context. Canavor’s approach is to prioritize
clarity, ensuring that language is accessible to the intended audience without
compromising professionalism. The article explores key principles from Canavor's
book, including the importance of understanding the audience, using jargon sparingly,
explaining terms when necessary, and focusing on clear, effective communication. It
also touches on the evolving role of jargon in the digital age, branding, and
international communication. By highlighting practical strategies for balancing jargon
in business writing, the article offers valuable insights for professionals seeking to
communicate more effectively in a diverse, globalized workplace.
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