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Abstract
Modern sport is a powerful industry that includes a special system for the production of sports records. It involves along with athletes and coaches, managers, sports doctors, psychologists, researchers. The media are constantly promoting large-scale competition to the level of the main events of the life of society.
However, one should not represent modern sport as a single phenomenon with one goal, function and general patterns of development. Modern sports are many-sided and varied. The system of sports includes such varieties as mass, children and youth, school, student sports, which solve the problems of health improvement and the formation of sports culture of the younger generation. Sports of the highest achievements (Olympic and professional sports) is aimed at achieving high sports results and victories. These varieties share common functions: entertainment, political, economic. The sport of excellence broadcasts a special example of a lifestyle, a way success, demonstrates high sports technique, the ability to beat rival. For many viewers, this model becomes a model for imitation not only in sports, but also in other spheres of life. However, elite sport has generated a large number of contradictions that do not allow modern sport to develop positively, often discredit it and form a negative attitude of people, especially parents, to sports. Increasingly, public opinion evaluates modern sport as a dangerous sphere for human’s activities. Purpose of the study: to conduct a sociological analysis of the contradictions of modern sports and propose ways to overcome them
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