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Abstract
This article examines the pragmatic and stylistic aspects of neologisms in
modern English, with a particular focus on their presence in media materials and their role
in vocabulary instruction. By analyzing neologisms found in various media sources,
including online news, social media, and digital entertainment, the study identifies key
word-formation processes and explores their communicative functions. The research
highlights how neologisms serve to reflect cultural trends, engage audiences, and enrich
language expression. In addition, the article discusses the pedagogical implications of
integrating neologisms into language teaching, demonstrating their potential to enhance
student engagement and vocabulary acquisition. The findings suggest that neologisms not
only provide valuable insights into the evolution of the English language but also offer a
practical approach to modern language instruction. The study concludes with
recommendations for future research into the long-term impact of teaching neologisms
and their adaptation across different educational settings
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