Transforming Assets: The Role of Language in Enhancing Value and Communication

Bobojonov Diyorbek Ulug’bek ogli

Authors

Bobojonov Diyorbek Ulug’bek ogli 1st year student of Samarkand Institute of Economics and Service Banking and finance Faculty

Keywords:

Value Enhancement, Communication Strategies, Linguistic Impact, Stakeholder Engagement, Brand Messaging, Narrative Building, Value Proposition, Persuasive Language, Market Perception, Business C

Abstract

Asset Transformation the exchange by a company of one type of asset
for another. For example, advances in information and communication technologies that
allow organizations to quickly and reliably collect information about customer demand
have allowed inventories to be reduced. In this way, assets in the form of finished products
have been transformed into assets in the form of information. Based on the concept that
language in human communication is the main tool and the main communication
mechanism to achieve what is real, it is evident that today it is a phenomenon that applies to
all forms of business[3:22]. This research aims to identify the role of language strategy in
international business relations in order to better understand the importance of knowing the
most prominent and influential languages in the trade of goods and services in all
business segments[1:19]. Although the importance of English language skills and their role
in international business relations is recognized, much more needs to be done to further
research this issue. Of course, there are studies on the relationship between language and
international business, but few studies have been conducted on the impact of language on
international business relations.

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