Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)
Vol. 1 No. 4 (2023), Articles
Vol. 1 No. 4 (2023)

Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)

Articles
Published 2023-04-14
Torejanova Altinay
A second-year masters' degree student at the department of English Linguistics, Karakalpak state University named after Berdakh.
A. Kuldeshov
Karakalpak state University named after Berdakh.
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Keywords

linguacultural, advertising, study, original, commercials, stereotypes, phenomenology.

How to Cite

Torejanova Altinay, & A. Kuldeshov. (2023). Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages). Journal of Universal Science Research, 1(4), 246–248. Retrieved from https://universalpublishings.com/index.php/jusr/article/view/475
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Abstract

Translation of advertising today is singled out as a completely separate area of translator's activity, which requires from a specialist not only an ideal knowledge of the stylistic subtleties and cultural nuances of Karakalpak and English languages, but also a clear understanding of the consumers' psychology.

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References

Encyclopedia Britannica, Inc. 1984. The New Encyclopedia Britannica. 15th ed. Chicago: William Benton Publisher.

Russell J., Thomas W., Lane R. 1996. Kleppner’s Advertising Procedure. 13th ed. Prentice-Hall International, Inc., A Simon & Schuster Company.

Vestergaard T., Schroder K. The Language of Advertising. Blackwell Publishers Ltd., 1985.

Wells W. & Burnett J. & Moriarty S. Advertising: Principles & Practice. New Jersey: PrenticeHall, 1989.

Leech G.N. English in Advertising: A Linguistic Study of Advertising in Great Britain. London, Longman, 1966.

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