BARQAROR RAQAMLI EKOTIZIMLAR SHAROITIDA TURIZM KOMPANIYALARIDA MARKETING STRATEGIYALARINI BOSHQARISHNING INNOVATSION-PARADIGMATIK ASOSLARI. JSIRU. 2025;3(6):27-32. Accessed May 18, 2026. https://universalpublishings.com/index.php/jsiru/article/view/12245