Keywords
xo‘jaligi
marketing
strategiyasi
raqobatbardoshlik
How to Cite
Abstract
Ushbu maqolada globallashuv va bozor munosabatlari sharoitida qishloq xo‘jaligi mahsulotlarining
raqobatbardoshligini oshirishda marketing strategiyalarining tutgan o‘rni tahlil qilingan. Tadqiqotda Maykl Porterning raqobat nazariyasi, marketingning "4P" modeli va resurslarga asoslangan yondashuvlarning agrar sohaga tatbiqi o‘rganilgan. Qishloq xo‘jaligi subyektlari uchun arzon narx, mahsulotni differensiallashuv va fokus strategiyalarini qo‘llash imkoniyatlari ilmiy asoslangan. Shuningdek, sohada "yashil marketing" tushunchalarining raqobat ustunligini shakllantirishdagi ahamiyati yoritilgan
References
1. Porter, M. E. Competitive Advantage: Creating and Sustaining Superior Performance.Free Press. 1985. ISBN: 978-0-684-84146-5.
2. Kotler, P., Keller, K. L. Marketing Management (15th ed.) Pearson Education. 2016. ISBN: 978-0-13-385646-0.
3. Ansoff, H. I. Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill. 1965. ISBN: 978- 0070015601
4. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. DOI: 10.1177/014920639101700108
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