Published February 23, 2025
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BREND YARATISH VA MARKETING STRATEGIYALARI – O'ZBEK BOZORIDA MUVAFFAQIYATLI BREND YARATISHNING ASOSIY TAMOYILLARI
Creators
- 1. Toshkent Davlat Iqtisodiyot Universiteti bakalavri "Biznes boshqaruvi" yo'nalishi talabasi,
Description
Ushbu maqolada muvaffaqiyatli brend yaratish va samarali marketing strategiyalarini ishlab chiqish tamoyillari tahlil qilinadi. Brendning o‘ziga xosligi, iste’molchilar bilan hissiy bog‘lanish o‘rnatish va raqobatbardosh ustunlikni shakllantirish jarayonlari ko‘rib chiqiladi. Shuningdek, bozorga kirish strategiyalari, mijozlar sadoqatini oshirish usullari va zamonaviy marketing vositalarining roli muhokama qilinadi. Mahsulot yoki xizmatning qiymatini oshirishga qaratilgan innovatsion yondashuvlar ham yoritilib, global tajribalardan olingan misollar keltiriladi.
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References
- 1. Devid Aaker Tovar kapitalini boshqarish (1991-yil Vikipediya)
- 2. Hemphill, C. (2003). Branding and Psychology of Colors. New York: Oxford Press.
- 3. Kotler, P. (2017). Marketing Management. Pearson Education.
- 4. Edelman Trust Barometer (2021). Consumer Behavior Trends.
- 5. Harvard Business Review (2020). Why Customers Leave and How to Win Them Back.